Rocky Brands Adds New International Distributors; Experiences Strong Overseas Sales Growth

NELSONVILLE, OH -- (MARKET WIRE) -- 02/01/12 -- Rocky Brands (NASDAQ: RCKY) continues to grow its international sales network with the addition of new distribution agreements in Germany, Finland, United Arab Emirates (UAE), United Kingdom and Russia. With these agreements, the company expects to build on the sales increase it experienced in 2011.

"International growth is one of our strategic objectives and we have made great strides in the past year. Despite the struggles of the global economy, these new distributor agreements will allow us to continue to increase our brand presence worldwide," said Gary Adam, President of International Sales. "The fact that we increased our international sales in 2011 over 2010 is an indication that our brands have an audience across the world."

In 2011, the company began working with companies in Germany, Russia and Finland to distribute its Rocky Outdoor line and with a distributor in the UK for its Rocky Duty line. Georgia Boot, a division of Rocky Brands, also began distribution of work footwear in the UAE. Rocky now has distribution in a total of 47 countries.

"We are actively seeking to develop strong relationships with additional international partners, with a focus on Asia and South America," added Adam. "There are still large parts of the world where our brand can have a significant impact, and our plan is to create a strong presence in those markets where the economy is stable and there is an appetite for our brands and products."

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel. The company's portfolio of wholesale brands includes Rocky, Georgia Boot and Durango Boot. More information can be found at

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding expected sales increases (Paragraph 1). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2010 (filed February 28, 2011) and the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2011 (filed April 29, 2011), June 30, 2011 (filed July 29, 2011) and September 30, 2011 (filed October 28, 2011). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

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Source: Rocky Brands