Rocky Brands, Inc. Announces Second Quarter Fiscal 2011 Results

Second Quarter Diluted EPS Increased 275% to $0.30 on 14% More Shares Outstanding

Second Quarter Wholesale Sales Increased 6.0% to $40.8 Million

Gross Margin Increased 480 Basis Points to 39.4%

NELSONVILLE, Ohio--(BUSINESS WIRE)-- Rocky Brands, Inc. (Nasdaq: RCKY) today announced financial results for its second quarter ended June 30, 2011.

Second quarter 2011 net income improved to $2.3 million or $0.30 per diluted share versus net income of $0.5 million, or $0.08 per diluted share in the year ago period. Excluding one-time charges of $0.6 million, net of tax, associated with the early repayment of a portion of the Company's senior term loan, second quarter 2010 net income was $1.1 million, or $0.17 per diluted share. The earnings per share improvement was attained even with 933,000, or 14.2% more weighted average common shares outstanding as a result of the Company's follow-on common stock offering in May 2010. Gross margin improved 480 basis points to 39.4% compared to 34.6% last year. Net sales were $52.3 million for the second quarter versus net sales of $55.2 million in the second quarter of 2010, due to reduced sales under military contracts.

David Sharp, President and Chief Executive Officer, commented, "We are very pleased to report our eighth consecutive quarter of improved profitability on a year-over-year basis. The increase in our bottom line over the past 24 months has primarily been achieved through increased operating efficiencies, higher gross margins and more recently reduction in interest expense. As a result of our stronger balance sheet and the restructuring of our retail division behind us, we are positioned to drive future earnings gains through top-line growth in our wholesale and retail segments. We continue to be confident that our portfolio of brands has the potential to expand into other categories and new markets internationally and we are pursuing strategies to capitalize on these opportunities. We will also look to take further advantage of our internal manufacturing capabilities to improve in-stock positions on popular styles, increase our speed to market, and reduce costs."

Second Quarter Review

Net sales for the second quarter were $52.3 million compared to $55.2 million a year ago. Wholesale sales for the second quarter increased 6.0% to $40.8 million compared to $38.5 million for the same period in 2010. Retail sales for the second quarter were $10.9 million compared to $11.0 million for the same period last year. Military segment sales for the second quarter decreased $5.1 million to $0.6 million compared to $5.7 million in the same period in 2010.

Gross margin in the second quarter of 2011 was $20.6 million, or 39.4% of sales compared to $19.1 million, or 34.6% for the same period last year. The 480 basis point improvement in gross margin as a percentage of sales was primarily attributable to the decrease in sales in our military segment which carry lower gross margins than our retail and wholesale segments coupled with higher average selling prices. In addition, we benefited from a 290 basis point increase in our wholesale segment and a 250 basis point increase in our retail segment driven by higher average selling prices and improved manufacturing efficiencies.

Selling, general and administrative (SG&A) expenses were $16.9 million or 32.2% of sales, for the second quarter of 2011 compared to $16.2 million, or 29.3% of sales a year ago. The increase was primarily attributable to an increase in planned advertising expenses.

Income from operations was $3.8 million, or 7.2% of net sales, compared to 2.9 million, or 5.3% of net sales, in the prior year period.

Interest expense decreased $1.8 million to $0.3 million for the second quarter of 2011 versus $2.1 million for the same period last year which included one-time fees of approximately $0.9 million, pre-tax, associated with the early repayment of a portion of the Company's senior term loan. Excluding the one-time fees from a year ago, the decrease is attributable to lower interest rates as the result of the new $70 million revolving credit facility signed in October 2010.

The Company's funded debt was $39.5 million at June 30, 2011 versus $36.9 million at June 30, 2010.

Inventory increased 20.4% to $74.4 million at June 30, 2011 compared with $61.8 million on the same date a year ago. The increase in inventory was primarily the result of an increase in cost per unit.

Conference Call Information

The Company's conference call to review second quarter fiscal 2011 results will be broadcast live over the internet today, Tuesday, July 26, 2011 at 4:30 pm Eastern Time. The broadcast will be hosted at www.rockybrands.com.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Michelin(R) and Mossy Oak(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding future growth opportunities and internal manufacturing capabilities (paragraph 3). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2010 (filed March 2, 2011) and the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2011 (filed May 3, 2011). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.


Rocky Brands, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

                             June 30, 2011    December 31, 2010  June 30, 2010

                             Unaudited        Audited            Unaudited

ASSETS:

CURRENT ASSETS:

 Cash and cash equivalents   $ 3,194,944      $ 4,362,531        $ 3,166,143

 Trade receivables - net     41,965,418       47,593,807         40,782,470

 Other receivables           770,106          911,103            1,182,335

 Inventories                 74,391,866       58,852,556         61,811,667

 Deferred income taxes       1,218,101        1,218,101          1,475,695

 Prepaid expenses            2,783,290        1,793,852          2,202,381

        Total current        124,323,725      114,731,950        110,620,691
        assets

FIXED ASSETS - net           23,501,917       22,129,282         22,436,535

IDENTIFIED INTANGIBLES       30,504,268       30,495,485         30,512,822

OTHER ASSETS                 931,133          1,222,712          2,112,475

TOTAL ASSETS                 $ 179,261,043    $ 168,579,429      $ 165,682,523

LIABILITIES AND
SHAREHOLDERS' EQUITY:

CURRENT LIABILITIES:

 Accounts payable            $ 13,000,426     $ 9,024,851        $ 13,415,750

 Current maturities - long   6,865            487,480            528,434
 term debt

 Accrued expenses:

 Taxes - other               714,528          590,217            535,101

 Income tax payable          836,171          422,229            -

 Other                       4,194,173        6,050,964          4,931,764

        Total current        18,752,163       16,575,741         19,411,049
        liabilities

LONG TERM DEBT - less        39,517,005       34,608,338         36,370,863
current maturities

DEFERRED INCOME TAXES        9,374,685        9,374,685          9,071,639

DEFERRED LIABILITIES         3,151,262        3,017,107          3,875,048

TOTAL LIABILITIES            70,795,115       63,575,871         68,728,599

SHAREHOLDERS' EQUITY:

Common stock, no par value;

 25,000,000 shares
 authorized; issued and
 outstanding June 30, 2011
 - 7,489,995;                69,546,028       69,052,101         68,931,586
 December 31, 2010 -
 7,426,787; June 30,
 2010 - 7,406,787

Accumulated other            (2,681,862    )  (2,828,989    )    (3,037,242    )
comprehensive loss

Retained earnings            41,601,762       38,780,446         31,059,580

        Total shareholders'  108,465,928      105,003,558        96,953,924
        equity

TOTAL LIABILITIES AND        $ 179,261,043    $ 168,579,429      $ 165,682,523
SHAREHOLDERS' EQUITY




Rocky Brands, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations

                Three Months Ended              Six Months Ended

                June 30,                        June 30,

                  2011            2010            2011             2010

NET SALES       $ 52,282,632    $ 55,223,054    $ 104,588,907    $ 111,302,040

COST OF GOODS     31,665,304      36,123,970      64,705,634       73,446,107
SOLD

GROSS MARGIN      20,617,328      19,099,084      39,883,273       37,855,933

SELLING,
GENERAL AND

ADMINISTRATIVE    16,853,029      16,163,354      35,082,380       34,188,041
EXPENSES

INCOME FROM       3,764,299       2,935,730       4,800,893        3,667,892
OPERATIONS

OTHER INCOME
AND (EXPENSES):

 Interest         (292,454   )    (2,121,552 )    (507,986    )    (3,766,143  )
 expense

 Other - net      34,855          3,432           47,409           40,117

  Total other -   (257,599   )    (2,118,120 )    (460,577    )    (3,726,026  )
  net

INCOME/(LOSS)
BEFORE INCOME     3,506,700       817,610         4,340,316        (58,134     )
TAXES

INCOME TAX
EXPENSE/          1,227,000       294,000         1,519,000        (21,000     )
(BENEFIT)

NET INCOME/     $ 2,279,700     $ 523,610       $ 2,821,316      $ (37,134     )
(LOSS)

INCOME/(LOSS)
PER SHARE

 Basic          $ 0.30          $ 0.08          $ 0.38           $ (0.01       )

 Diluted        $ 0.30          $ 0.08          $ 0.38           $ (0.01       )

WEIGHTED
AVERAGE NUMBER
OF

COMMON SHARES OUTSTANDING

 Basic            7,489,995       6,535,812       7,483,259        6,072,045

 Diluted          7,489,995       6,557,289       7,483,259        6,072,045




    Source: Rocky Brands, Inc.