Rocky Brands, Inc. Announces First Quarter Fiscal 2011 Results

First Quarter Diluted Earnings Per Share Improved $0.17 to $0.07 on 33% More Shares

Gross Margin Improved 340 Basis Points to 36.8%

Funded Debt Decreased 41% or $19.0 Million to $27.8 Million

NELSONVILLE, Ohio--(BUSINESS WIRE)-- Rocky Brands, Inc. (NASDAQ: RCKY) today announced financial results for its first quarter ended March 31, 2011.

First quarter 2011 net income improved to $0.5 million, or $0.07 per diluted share versus a net loss of $0.6 million, or ($0.10) per diluted share in the year ago period. The earnings per share improvement was attained even with 1.9 million more weighted average common shares outstanding, an increase of 33.5% shares outstanding, as a result of the Company's follow-on common stock offering in May 2010. Gross margin improved 340 basis points to 36.8% compared to 33.4% last year. Net sales were $52.3 million for the first quarter versus net sales of $56.1 million in the first quarter of 2010, due to reduced sales under military contracts.

Mike Brooks, Chairman and Chief Executive Officer, commented, "Our sales and marketing strategies continued to drive solid gains for our company owned brands in the wholesale channel. Consumer demand for our new product lines has been very positive and helped to partially offset the expected sales decline in our military segment and replace the Dickies licensed business which, as previously announced last year, ceased as of the end of 2010. At the same time, our retail segment delivered an improved operating performance as a result of the ongoing migration to more web based transactions. The combination of higher margin sales, our improved operating platform, and significantly lower interest expense, which is the result of our May 2010 stock offering and our October 2010 new credit facility, allowed us to report our first profitable first quarter in three years. We expect these trends will continue to fuel improved year over year earnings during the remaining quarters of 2011."

First Quarter Review

Net sales for the first quarter were $52.3 million compared to $56.1 million a year ago. Wholesale sales for the first quarter increased 5.0% to $39.8 million compared to $37.9 million for the same period in 2010. The increase in wholesale sales was primarily driven by growth in our company-owned Work and Hunting brands which more than offset the $1.7 million decline of our Dickies licensed business. Retail sales for the first quarter were $11.7 million compared to $12.9 million for the same period last year. The modest decline in retail sales was the result of the ongoing transition to more Internet driven transactions and the decision to remove a portion of our Lehigh mobile stores from operations to help lower costs. Military segment sales for the first quarter decreased $4.4 million to $0.8 million compared to $5.2 million in the same period in 2010.

Gross margin in the first quarter of 2011 improved to $19.3 million, or 36.8% of sales, compared to $18.8 million, or 33.4% of sales, for the same period last year. The 340 basis point improvement in gross margin as a percentage of sales was primarily attributable to the decrease in sales in our military segment which carry lower gross margins than our retail and wholesale segments coupled with higher average selling prices. In addition, we benefited from the higher sales mix of company owned brands, which carry higher gross margins than licensed brands.

Selling, general and administrative (SG&A) expenses were $18.2 million or 34.8% of sales for the first quarter of 2011 compared to $18.0 million, or 32.1% of sales a year ago. The increase as a percentage of sales was attributable to the decrease in military segment sales which carry little to no SG&A expense.

Income from operations increased to $1.0 million, or 2.0% of net sales for the period compared to $700,000, or 1.3% of net sales, in the prior year.

Interest expense decreased 87.0% to $0.2 million for the first quarter of 2011 versus $1.6 million for the same period last year. The decrease is attributable to reduced borrowings versus a year ago combined with lower interest rates as the result of the new $70 million revolving credit facility signed in October 2010.

The Company's funded debt decreased 40.6% or $19.0 million to $27.8 million at March 31, 2011 versus $46.7 million at March 31, 2010. Funded debt was reduced using proceeds from our equity offering in May 2010 and cash generated from operations.

Inventory increased 16.1% to $61.7 million at March 31, 2011 compared with $53.1 million on the same date a year ago. The increase in inventory is primarily the result of lower than desired levels a year ago due to supply chain constraints.

Conference Call Information

The Company's conference call to review first quarter fiscal 2011 results will be broadcast live over the internet today, Tuesday, April 26, 2011 at 4:30 pm Eastern Time. The broadcast will be hosted at www.rockybrands.com.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Michelin(R) and Mossy Oak(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding future earnings (paragraph 3). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2010 (filed February 28, 2011). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.


Rocky Brands, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

                             March 31, 2011   December 31, 2010  March 31, 2010

                             Unaudited        Audited            Unaudited

ASSETS:

CURRENT ASSETS:

Cash and cash equivalents    $ 2,230,661      $ 4,362,531        $ 3,517,629

Trade receivables - net        37,459,868       47,593,807         39,994,342

Other receivables              1,010,981        911,103            1,216,568

Inventories                    61,654,840       58,852,556         53,123,111

Deferred income taxes          1,218,101        1,218,101          1,475,695

Prepaid expenses               3,293,557        1,793,852          2,457,114

Total current assets           106,868,008      114,731,950        101,784,459

FIXED ASSETS - net             22,631,554       22,129,282         22,540,705

IDENTIFIED INTANGIBLES         30,512,025       30,495,485         30,519,994

OTHER ASSETS                   1,548,308        1,222,712          2,817,110

TOTAL ASSETS                 $ 161,559,895    $ 168,579,429      $ 157,662,268

LIABILITIES AND
SHAREHOLDERS' EQUITY:

CURRENT LIABILITIES:

Accounts payable             $ 10,368,817     $ 9,024,851        $ 8,916,985

Current maturities - long      463,749          487,480            520,067
term debt

Accrued expenses:

Taxes - other                  554,680          590,217            468,119

Income tax payable             -                422,229            -

Other                          4,467,278        6,050,964          6,425,516

Total current liabilities      15,854,524       16,575,741         16,330,687

LONG TERM DEBT - less          27,300,087       34,608,338         46,225,039
current maturities

DEFERRED INCOME TAXES          9,374,685        9,374,685          9,071,639

DEFERRED LIABILITIES           2,917,934        3,017,107          3,824,702

TOTAL LIABILITIES              55,447,230       63,575,871         75,452,067

SHAREHOLDERS' EQUITY:

Common stock, no par value;

25,000,000 shares
authorized; issued and
outstanding March 31, 2011     69,546,028       69,052,101         54,801,424
- 7,489,995; December 31,
2010 - 7,426,787; March 31,
2010 - 5,605,537

Accumulated other              (2,755,425  )    (2,828,989  )      (3,127,193  )
comprehensive loss

Retained earnings              39,322,062       38,780,446         30,535,970

Total shareholders' equity     106,112,665      105,003,558        82,210,201

TOTAL LIABILITIES AND        $ 161,559,895    $ 168,579,429      $ 157,662,268
SHAREHOLDERS' EQUITY




Rocky Brands, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations

                                              Three Months Ended

                                              March 31,

                                              2011            2010

                                              Unaudited       Unaudited

NET SALES                                     $ 52,306,275    $ 56,078,986

COST OF GOODS SOLD                              33,040,330      37,322,137

GROSS MARGIN                                    19,265,945      18,756,849

OPERATING EXPENSES

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES    18,229,351      18,024,687

INCOME FROM OPERATIONS                          1,036,594       732,162

OTHER INCOME AND (EXPENSES):

Interest expense                                (215,532   )    (1,644,591 )

Other - net                                     12,554          36,685

Total other - net                               (202,978   )    (1,607,906 )

INCOME (LOSS) BEFORE INCOME TAXES               833,616         (875,744   )

INCOME TAX EXPENSE (BENEFIT)                    292,000         (315,000   )

NET INCOME (LOSS)                             $ 541,616       $ (560,744   )

INCOME (LOSS) PER SHARE

Basic                                         $ 0.07          $ (0.10      )

Diluted                                       $ 0.07          $ (0.10      )

WEIGHTED AVERAGE NUMBER OF COMMON SHARES
OUTSTANDING

Basic                                           7,476,448       5,603,125

Diluted                                         7,478,611       5,603,125




    Source: Rocky Brands, Inc.