Rocky Brands, Inc. Announces Third Quarter Fiscal 2010 Results

Third Quarter Sales Increased 12.3% to $74.8 Million

Third Quarter Diluted EPS Increased 26.0% to $0.63

Funded Debt Decreased $30.0 Million, or 36.0% to $53.4 Million

NELSONVILLE, Ohio--(BUSINESS WIRE)-- Rocky Brands, Inc. (Nasdaq: RCKY) today announced financial results for its third quarter ended September 30, 2010.

For the third quarter of 2010, net sales increased 12.3% to $74.8 million versus net sales of $66.6 million in the third quarter of 2009. Net income for the third quarter of 2010 increased $1.9 million to $4.7 million, or $0.63 per diluted share versus net income of $2.8 million, or $0.50 per diluted share a year ago.

Mike Brooks, Chairman and Chief Executive Officer, commented, "During the third quarter we continued to experience positive business trends similar to the first six months of 2010 which allowed us once again deliver improved profitability versus the year ago period. This included higher sales levels in both our wholesales and military segments, a 40 basis point increase in wholesale gross margin, and better operating expense leverage. We are particularly pleased with our wholesale growth which is being driven by demand for our work footwear. We also recently secured a new credit facility that will further reduce our interest expense approximately $2 million next year and free up capital to expand our business. Looking ahead, we are excited about both our near and long-term growth prospects and we are confident we have the right pieces in place to capitalize on the many opportunities still in front of us."

Third Quarter Review

Net sales for the third quarter increased 12.3% to $74.8 million compared to $66.6 million a year ago. Wholesale sales for the third quarter increased 9.0% to $59.4 million compared to $54.5 million for the same period in 2009. The increase was driven primarily by growth of our work category. Retail sales for the third quarter were $11.1 million compared to $11.5 million for the same period last year. Military segment sales for the third quarter increased to $4.3 million versus $0.6 million for the same period in 2009.

Gross margin in the third quarter of 2010 was $27.2 million, or 36.4% of sales compared to $24.7 million, or 37.1% for the same period last year. The 70 basis point decline in gross margin was due to an increase in sales to the Military which carry lower gross margin than the wholesale and retail businesses.

Selling, general and administrative (SG&A) expenses were $19.2 million, or 25.6% of sales for the third quarter of 2010 compared to $18.6 million, or 27.9% of sales a year ago. The increase in SG&A expenses is primarily due to additional selling expenses and incentive accruals, which were partially offset by decreases in other expenses.

Income from operations increased 31.1% to $8.0 million, or 10.7% of net sales for the period compared to operating income of $6.1 million, or 9.2% of net sales in the prior year.

Interest expense decreased $1.0 million, or 50.0% to $1.0 million for the third quarter of 2010. The decrease is the result of debt reductions over the past 12 months combined with lower interest rates compared to the same period last year.

The Company's funded debt decreased $30.0 million, or 36.0% to $53.4 million at September 30, 2010 versus $83.4 million at September 30, 2009.

Inventory decreased 7.6% to $62.9 million at September 30, 2010 compared with $68.1 million on the same date a year ago.

Conference Call Information

The Company's conference call to review third quarter fiscal 2010 results will be broadcast live over the internet today, Thursday, October 21, 2010 at 4:30 pm Eastern Time. The broadcast will be hosted at www.rockybrands.com.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Michelin(R) and Mossy Oak(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding future growth prospects (paragraph 3). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2009 (filed March 2, 2010) and the Company's quarterly reports on Form 10-Q for the quarters ended March 31, 2010 (filed May 3, 2010) and June 30, 2010 (filed August 3, 2010). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.


Rocky Brands, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

                         September 30,   December 31, 2009  September 30, 2009
                         2010

                         Unaudited                          Unaudited

ASSETS:

CURRENT ASSETS:

 Cash and cash           $ 3,965,906     $ 1,797,093        $ 4,002,909
 equivalents

 Trade receivables -       61,261,175      45,831,558         58,296,661
 net

 Other receivables         1,319,589       1,476,643          1,598,829

 Inventories               62,913,777      55,420,467         68,065,444

 Deferred income taxes     1,490,601       1,475,695          2,173,391

 Income tax receivable     -               -                  247,011

 Prepaid expenses          1,494,653       1,309,138          1,323,115

 Total current assets      132,445,701     107,310,594        135,707,360

FIXED ASSETS - net         22,114,258      22,669,876         23,132,489

IDENTIFIED INTANGIBLES     30,504,785      30,516,910         30,627,527

OTHER ASSETS               1,896,914       2,892,683          3,304,123

TOTAL ASSETS             $ 186,961,658   $ 163,390,063      $ 192,771,499

LIABILITIES AND
SHAREHOLDERS' EQUITY:

CURRENT LIABILITIES:

 Accounts payable        $ 9,449,927     $ 6,781,534        $ 7,683,778

 Current maturities -      508,376         511,870            503,841
 long term debt

 Accrued expenses:

 Taxes - other             490,978         440,223            387,817

 Income tax payable        2,280,900       26,242             -

 Other                     6,612,636       5,226,749          5,987,861

 Total current             19,342,817      12,986,618         14,563,297
 liabilities

LONG TERM DEBT - less      52,910,608      55,079,776         82,940,392
current maturities

DEFERRED INCOME TAXES      9,060,211       9,071,639          9,558,761

DEFERRED LIABILITIES       3,925,393       3,774,356          4,116,613

TOTAL LIABILITIES          85,239,029      80,912,389         111,179,063

SHAREHOLDERS' EQUITY:

Common stock, no par
value;

 25,000,000 shares
 authorized; issued and
 outstanding September
 30, 2010 - 7,409,537;   68,927,984    54,598,104          54,387,752
 December 31, 2009 -
 5,576,465; September
 30, 2009 - 5,547,215

Accumulated other          (2,947,290  )   (3,217,144  )      (2,982,564  )
comprehensive loss

Retained earnings          35,741,935      31,096,714         30,187,248

 Total shareholders'       101,722,629     82,477,674         81,592,436
 equity

TOTAL LIABILITIES AND    $ 186,961,658   $ 163,390,063      $ 192,771,499
SHAREHOLDERS' EQUITY




Rocky Brands, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations

(Unaudited)

                Three Months Ended              Nine Months Ended

                September 30,                   September 30,

                2010            2009            2010             2009

NET SALES       $ 74,760,244    $ 66,572,437    $ 186,062,284    $ 167,825,613

COST OF GOODS     47,575,649      41,856,651      121,021,756      105,299,667
SOLD

GROSS MARGIN      27,184,595      24,715,786      65,040,528       62,525,946

SELLING,
GENERAL AND

ADMINISTRATIVE    19,159,541      18,576,780      53,347,582       56,642,081
EXPENSES

INCOME/(LOSS)
FROM              8,025,054       6,139,006       11,692,946       5,883,865
OPERATIONS

OTHER INCOME
AND
(EXPENSES):

 Interest         (955,033   )    (1,955,485 )    (4,721,176  )    (5,665,905  )
 expense

 Other - net      246,334         224,442         286,451          257,899

  Total other     (708,699   )    (1,731,043 )    (4,434,725  )    (5,408,006  )
  - net

INCOME/(LOSS)
BEFORE INCOME     7,316,355       4,407,963       7,258,221        475,859
TAXES

INCOME TAX
EXPENSE/          2,634,000       1,626,518       2,613,000        210,518
(BENEFIT)

NET INCOME/     $ 4,682,355     $ 2,781,445     $ 4,645,221      $ 265,341
(LOSS)

INCOME/(LOSS)
PER SHARE

 Basic          $ 0.63          $ 0.50          $ 0.71           $ 0.05

 Diluted        $ 0.63          $ 0.50          $ 0.71           $ 0.05

WEIGHTED
AVERAGE NUMBER
OF

COMMON SHARES OUTSTANDING

 Basic            7,407,409       5,547,215       6,522,058        5,546,993

 Diluted          7,422,194       5,547,215       6,541,192        5,546,993




    Source: Rocky Brands, Inc.