Rocky Brands, Inc. Announces Second Quarter Fiscal 2008 Results

Company Reports Second Quarter Diluted Earnings Per Share of $0.13 Wholesale Gross Margin Increased 250 Basis Points SG&A Expenses Decreased Approximately $1.9 million

NELSONVILLE, Ohio--(BUSINESS WIRE)--

Rocky Brands, Inc. (NASDAQ: RCKY) today announced financial results for its second quarter ended June 30, 2008.

For the second quarter of 2008, net sales increased 2.9% to $60.5 million versus net sales of $58.8 million in the second quarter of 2007. The Company reported net income of $0.7 million, or $0.13 per diluted share versus a net loss of $1.4 million or ($0.25) per diluted share a year ago.

Mike Brooks, Chairman and Chief Executive Officer, commented, "Our second quarter performance was highlighted by the successful execution of our continuing strategy to enhance profitability. Due largely to more favorable sell-in terms with our retail partners and better utilization of our company owned factories, wholesale gross margins increased 250 basis points. At the same time, we were effective at controlling costs evidenced by the nearly $2.0 million reduction in our operating expenses. These improvements allowed us to realize a significant increase in diluted earnings per share versus a year ago with a modest gain in our top-line."

Second Quarter Results

Net sales for the second quarter increased to $60.5 million compared to $58.8 million a year ago. Wholesale sales for the second quarter were $42.5 million compared to $41.9 million for the same period in 2007. Retail sales for the second quarter were $16.2 million compared to $16.6 million for the same period in 2007. Military segment sales for the second quarter were $1.8 million, compared to $0.3 million in the same period in 2007.

Gross margin in the second quarter was $24.4 million, or 40.3% of sales, compared to $23.9 million or 40.7% of sales, for the same period last year. The prior year's results included a $0.5 million reimbursement of expenses incurred in prior periods related to a cancelled military contract. Excluding this one-time reimbursement, second quarter 2007 gross margin would have been 40.0%. Wholesale gross margin for the second quarter was $15.7 million, or 36.9% of net sales, compared to $14.4 million, or 34.4% of net sales, in the same period last year. The 250 basis point increase reflects an increase in sales price per unit, as well as a decrease in manufacturing costs resulting from increased operating efficiencies. Retail gross margin for the second quarter was $8.6 million, or 52.8% of net sales, compared to $8.9 million, or 53.6% of net sales, for the same period in 2007. Military gross margin for the second quarter was $0.2 million, or 8.6% of net sales, compared to $0.6 million for the same period in 2007.

Selling, general and administrative (SG&A) expenses decreased 8.4% or $1.9 million to $20.9 million, or 34.5% of sales, for the second quarter of 2008 compared to $22.8 million, or 38.8% of sales, a year ago. The decrease in SG&A expenses is primarily result of reductions in compensation expense and professional fees.

Income from operations increased $2.4 million or 390 basis points to $3.5 million or 5.8% of net sales, respectively for the period compared to $1.1 million, or 1.9% of net sales, in the prior year.

Funded Debt and Interest Expense

The Company's funded debt at June 30, 2008 was $101.4 million versus $102.7 million at June 30, 2007. Interest expense decreased to $2.4 million for the second quarter of 2008 versus $3.3 million for the same period last year. The decrease in interest expense was primarily due to the write off of prepaid financing costs totaling $0.8 million related to the refinancing of the company's term loans in the second quarter of 2007.

Inventory

Inventory increased $1.5 million, or 1.9%, to $85.5 million at June 30, 2008 compared with $84.0 million on the same date a year ago.

Mr. Brooks concluded, "We feel confident that our recent initiatives will enable us to post continued year-over-year margin improvement and drive increased profitability over the remainder of this year even though our top-line will be challenged. Longer-term, we are optimistic that our portfolio of company owned and licensed brands provide us with compelling growth prospects into the future."

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Dickies(R), Zumfoot(R) and Michelin(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding margin improvement, increased profitability and growth prospects (paragraph 10). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2007 (filed March 6, 2008) and the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2008 (filed May 1, 2008). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

                 Rocky Brands, Inc. and Subsidiaries
                Condensed Consolidated Balance Sheets

                         June 30, 2008 December 31, 2007 June 30, 2007
                           Unaudited                       Unaudited
                         ------------- ----------------- -------------
ASSETS:

CURRENT ASSETS:
   Cash and cash
    equivalents          $  3,025,144      $  6,537,884  $  1,446,022
   Trade receivables -
    net                    59,245,156        65,931,092    60,117,677
   Other receivables        1,010,254           674,707     1,368,863
   Inventories             85,542,820        75,403,664    83,973,162
   Deferred income taxes    1,952,536         1,952,536     3,902,775
   Income tax receivable      729,024           719,945     2,561,538
   Prepaid expenses         3,117,546         2,226,920     2,118,034
                         ------------- ----------------- -------------
        Total current
         assets           154,622,480       153,446,748   155,488,071
FIXED ASSETS - net         24,090,519        24,484,050    24,443,562
DEFERRED PENSION ASSET              -                 -        40,432
IDENTIFIED INTANGIBLES &
 GOODWILL                  36,207,210        36,509,690    61,697,893
OTHER ASSETS                1,909,678         2,284,039     2,758,801
                         ------------- ----------------- -------------
TOTAL ASSETS             $216,829,887      $216,724,527  $244,428,759
                         ============= ================= =============

LIABILITIES AND
 SHAREHOLDERS' EQUITY:

CURRENT LIABILITIES:
   Accounts payable      $ 13,238,830      $ 11,908,902  $ 15,471,858
   Current maturities -
    long term debt            338,314           324,648       311,534
      Accrued expenses:
      Taxes - other           840,751           516,038       673,098
      Other                 4,703,591         5,421,083     4,090,661
                         ------------- ----------------- -------------
        Total current
         liabilities       19,121,486        18,170,671    20,547,151

LONG TERM DEBT - less
 current maturities       101,042,347       103,220,384   102,427,204
DEFERRED INCOME TAXES      12,951,828        13,247,953    17,009,025
DEFERRED LIABILITIES        1,257,606           360,928       324,038
                         ------------- ----------------- -------------

TOTAL LIABILITIES         134,373,267       134,999,936   140,307,418

SHAREHOLDERS' EQUITY:
Common stock, no par
 value;
   25,000,000 shares
    authorized; issued
    and outstanding June
    30, 2008 -
    5,508,278; December
    31, 2007 -
    5.488,293; June 30,
    2007 - 5,482,293       54,168,292        53,997,960    53,802,287

Accumulated other
 comprehensive loss        (1,500,197)       (1,051,232)     (942,036)
Retained earnings          29,788,525        28,777,863    51,261,090
                         ------------- ----------------- -------------

   Total shareholders'
    equity                 82,456,620        81,724,591   104,121,341
                         ------------- ----------------- -------------

TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY    $216,829,887      $216,724,527  $244,428,759
                         ============= ================= =============
                 Rocky Brands, Inc. and Subsidiaries
           Condensed Consolidated Statements of Operations
                             (Unaudited)

                    Three Months Ended          Six Months Ended
                         June 30,                   June 30,
                 ------------------------- ---------------------------
                     2008         2007         2008          2007
                 ------------ ------------ ------------- -------------
NET SALES        $60,507,421  $58,797,664  $120,992,137  $120,454,688

COST OF GOODS
 SOLD             36,111,328   34,871,210    70,646,379    70,447,548
                 ------------ ------------ ------------- -------------

GROSS MARGIN      24,396,093   23,926,454    50,345,758    50,007,140

SELLING, GENERAL
 AND
 ADMINISTRATIVE
 EXPENSES         20,875,459   22,790,579    43,936,946    45,113,520
                 ------------ ------------ ------------- -------------

INCOME FROM
 OPERATIONS        3,520,634    1,135,875     6,408,812     4,893,620

OTHER INCOME AND
 (EXPENSES):
   Interest
    expense       (2,409,515)  (3,344,076)   (4,816,186)   (5,842,921)
   Other - net        15,723        6,994        (2,869)      (36,001)
                 ------------ ------------ ------------- -------------
      Total
       other -
       net        (2,393,792)  (3,337,082)   (4,819,055)   (5,878,922)

INCOME/(LOSS)
 BEFORE INCOME
 TAXES             1,126,842   (2,201,207)    1,589,757      (985,302)

INCOME TAX
 EXPENSE /
 (BENEFIT)           394,000     (814,000)      556,000      (364,000)
                 ------------ ------------ ------------- -------------

NET
 INCOME/(LOSS)   $   732,842  $(1,387,207) $  1,033,757  $   (621,302)
                 ============ ============ ============= =============

NET
 INCOME/(LOSS)
 PER SHARE
   Basic         $      0.13  $     (0.25) $       0.19  $      (0.11)
   Diluted       $      0.13  $     (0.25) $       0.19  $      (0.11)

WEIGHTED AVERAGE
 NUMBER OF
 COMMON SHARES
 OUTSTANDING
   Basic           5,508,278    5,473,919     5,508,058     5,465,783
                 ============ ============ ============= =============
   Diluted         5,520,625    5,473,919     5,523,265     5,465,783
                 ============ ============ ============= =============

Source: Rocky Brands, Inc.