Rocky Brands, Inc. Announces Second Quarter Fiscal 2007 Results

-- Company Announces New Order to Fulfill a Contract to the U.S. Military -- -- Rocky Brands to Consolidate Distribution Centers --

NELSONVILLE, Ohio--(BUSINESS WIRE)--

Rocky Brands, Inc. (Nasdaq: RCKY) today announced financial results for its second quarter ended June 30, 2007.

For the second quarter of 2007, net sales increased 2.6% to $58.8 million versus net sales of $57.3 million in the second quarter of 2006. The Company reported a net loss of $1.4 million, or ($0.25) per diluted share versus a net loss of $0.2 million or ($0.04) per diluted share a year ago. The net loss for the second quarter of 2007 includes a one time non-cash charge of approximately $0.8 million, or $0.09 per diluted share after tax, due to the required write off of prepaid financing costs related to the refinancing of its term loans as compared to a $0.4 million, or $0.05 per diluted share after tax, charge for a similar write off in second quarter 2006.

Mike Brooks, Chairman and Chief Executive Officer, commented, "Our second quarter performance was negatively impacted by weaker than expected wholesale revenues, partially offset by a double digit sales gain in our retail division. At the same time, an increase in production costs coupled with a greater level of closeouts further reduced our earnings compared with a year ago. We continue to be confident about our growth prospects during the back half of the year and we remain comfortable with our previously issued guidance for fiscal 2007."

Military Contract

The Company also announced it has received an order to fulfill a contract to the U.S. Military to produce "Hot Weather" boots for approximately $6.4 million. Shipment of the boots is expected to begin in late 2007 with an estimated completion date of late 2008. The contract includes the option for four additional years at the same amount.

Mike Brooks added, "We are very pleased to have received this order from the military which will allow us to better utilize our Company operated production facilities."

Second Quarter Results

Net sales for the second quarter increased to $58.8 million compared to $57.3 million a year ago. The increase in sales is primarily attributable to a 16.6% increase in retail revenues offset by a 2.7% decrease in wholesale sales.

Gross margin in the second quarter of 2007 was $23.9 million, or 40.7% of sales, compared to $24.1 million or 42.0% of sales, for the same period last year. The decline was primarily due to a decrease in sales of our western footwear, which carry higher gross margins, combined with higher production costs and an increase in closeout sales versus a year ago.

Selling, general and administrative (SG&A) expenses were $22.8 million, or 38.8% of sales, for the second quarter of 2007 compared to $21.5 million, or 37.4% of sales, a year ago. The increase in SG&A expenses is partially due to additional selling expenses related to increased sales and higher professional fees.

Income from operations was $1.1 million, or 1.9% of net sales, for the period compared to $2.6 million, or 4.6% of net sales, in the prior year.

Funded Debt and Interest Expense

The Company's funded debt at June 30, 2007 was $102.7 million versus $109.7 million at June 30, 2006. Interest expense increased to $3.3 million for the second quarter of 2007 versus $3.0 million for the same period last year. The increase in interest expense was due to the write off of prepaid financing costs related to the refinancing of the company's term loans.

Inventory

Inventory decreased $10.3 million, or 11.0%, to $84.0 million at June 30, 2007 compared with $94.3 million on the same date a year ago. The decrease in inventory is due to our focus on improved inventory management through the scheduling of receipts to more closely coincide with projected shipments and the reduction of discontinued products.

Distribution Consolidation

In an ongoing effort to further reduce costs and improve operating efficiencies, the Company is consolidating its distribution and warehousing. Beginning in 2008, Rocky Brands will distribute products in the U.S. solely from its 196,000 square foot facility in Logan, Ohio, and no longer utilize its leased facility in Tunkhannock, Pennsylvania. At the same time, Rocky Brands has signed a letter of intent with Kane Distribution, which currently manages the Pennsylvania facility, to serve as a third-party logistics partner to manage and operate its combined distribution center in Ohio.

Outlook

The Company stated it remains comfortable with its previously issued guidance and continues to expect fiscal 2007 revenues to increase approximately 5% over 2006 levels, and diluted earnings per share to increase approximately 35% over 2006 levels.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Dickies(R), Zumfoot(R) and Michelin(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding growth prospects (paragraph 3), distribution consolidation (paragraph 12) and expected 2007 revenues and earnings (paragraph 13). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2006 (filed March 15, 2007) and the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2007 (filed May 9, 2007). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

                 Rocky Brands, Inc. and Subsidiaries
                Condensed Consolidated Balance Sheets

                         June 30, 2007 December 31, 2006 June 30, 2006
                           Unaudited                       Unaudited
                         ------------- ----------------- -------------
ASSETS:

CURRENT ASSETS:
 Cash and cash
  equivalents              $1,446,022        $3,731,253       $474,910
 Trade receivables - net   60,117,677        65,259,580     55,905,546
 Other receivables          1,368,863         1,159,444      1,659,889
 Inventories               83,973,162        77,948,976     94,337,405
 Deferred income taxes      3,902,775         3,902,775        133,783
 Income tax receivable      2,561,538         3,632,808      1,766,376
 Prepaid expenses           2,118,034         1,581,303      2,585,430
                         ------------- ----------------- -------------
       Total current
        assets            155,488,071       157,216,139    156,863,339
FIXED ASSETS - net         24,443,562        24,349,674     23,730,670
DEFERRED PENSION ASSET         40,432            13,564      1,550,639
IDENTIFIED INTANGIBLES &
 GOODWILL                  61,697,893        61,979,659     62,967,485
OTHER ASSETS                2,758,801         2,796,776      3,030,314
                         ------------- ----------------- -------------
TOTAL ASSETS             $244,428,759      $246,355,812   $248,142,447
                         ============= ================= =============
LIABILITIES AND
 SHAREHOLDERS' EQUITY:
CURRENT LIABILITIES:
 Accounts payable         $15,471,858       $10,162,291    $20,205,334
 Current maturities -
  long term debt              311,534         7,288,474      7,276,398
  Accrued expenses:
  Taxes - other               673,098           552,782        378,713
  Other                     4,090,661         3,643,503      3,599,139
                         ------------- ----------------- -------------
       Total current
        liabilities        20,547,151        21,647,050     31,459,584

LONG TERM DEBT - less
 current maturities       102,427,204       103,203,107    102,417,683
DEFERRED INCOME TAXES      17,009,025        17,009,025     13,477,939
DEFERRED LIABILITIES          324,038           368,580        442,067
                         ------------- ----------------- -------------
TOTAL LIABILITIES         140,307,418       142,227,762    147,797,273

SHAREHOLDERS' EQUITY:
Common stock, no par
 value;
 25,000,000 shares
  authorized; issued and
  outstanding June 30,
  2007 - 5,482,293;
  December 31, 2006 -
  5,417,198; June 30,
  2006 - 5,400,598         53,802,287        53,238,841     52,604,460

Accumulated other
 comprehensive loss          (942,036)         (993,182)             -
Retained earnings          51,261,090        51,882,391     47,740,714
                         ------------- ----------------- -------------
       Total
        shareholders'
        equity            104,121,341       104,128,050    100,345,174
                         ------------- ----------------- -------------
TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY    $244,428,759      $246,355,812   $248,142,447
                         ============= ================= =============
                 Rocky Brands, Inc. and Subsidiaries
           Condensed Consolidated Statements of Operations
                             (Unaudited)

                    Three Months Ended          Six Months Ended
                         June 30,                   June 30,
                 ------------------------- ---------------------------
                    2007         2006          2007          2006
                 ------------ ------------ ------------- -------------
NET SALES        $58,797,664  $57,297,505  $120,454,688  $114,822,669

COST OF GOODS
 SOLD             34,871,210   33,224,213    70,447,548    65,833,420
                 ------------ ------------ ------------- -------------

GROSS MARGIN      23,926,454   24,073,292    50,007,140    48,989,249

SELLING, GENERAL
 AND
 ADMINISTRATIVE
 EXPENSES         22,790,579   21,451,080    45,113,520    42,560,477
                 ------------ ------------ ------------- -------------

INCOME FROM
 OPERATIONS        1,135,875    2,622,212     4,893,620     6,428,772

OTHER INCOME AND
 (EXPENSES):
 Interest expense (3,344,076)  (3,042,596)   (5,842,921)   (5,411,629)
 Other - net           6,994       76,759       (36,001)       58,462
                 ------------ ------------ ------------- -------------
  Total other -
   net            (3,337,082)  (2,965,837)   (5,878,922)   (5,353,167)

(LOSS)/INCOME
 BEFORE INCOME
 TAXES            (2,201,207)    (343,625)     (985,302)    1,075,605

INCOME TAX
 (BENEFIT)/
 EXPENSE            (814,000)    (128,000)     (364,000)      398,000
                 ------------ ------------ ------------- -------------

NET (LOSS)/
 INCOME          $(1,387,207)   $(215,625)    $(621,302)     $677,605
                 ============ ============ ============= =============

NET (LOSS)/INCOME
 PER SHARE
 Basic                $(0.25)      $(0.04)       $(0.11)        $0.13
 Diluted              $(0.25)      $(0.04)       $(0.11)        $0.12

WEIGHTED AVERAGE
 NUMBER OF COMMON
 SHARES
 OUTSTANDING
 Basic             5,473,919    5,394,749     5,465,783     5,378,939
                 ============ ============ ============= =============
 Diluted           5,473,919    5,394,749     5,465,783     5,607,902
                 ============ ============ ============= =============

Source: Rocky Brands, Inc.