Rocky Brands, Inc. Announces Sale of NEOS Overshoe Brand

NELSONVILLE, Ohio--(BUSINESS WIRE)-- Rocky Brands, Inc. (NASDAQ: RCKY) announced today that it has sold NEOS Overshoe to SureWerx, a leading global manufacturer of safety, tool & equipment products. Terms were not disclosed.

Rocky Brands acquired NEOS Overshoe in March 2021 when it purchased the performance and lifestyle footwear business from Honeywell. NEOS Overshoe has been designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements since 1993. Co-headquartered in Vancouver, British Columbia, and Elgin, Illinois, SureWerx is a leading global supplier of professional safety products, tools, and equipment.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names. Brands in the portfolio include Rocky®, Georgia Boot®, Durango®, Lehigh®, The Original Muck Boot Company®, XTRATUF®, Servus®, NEOS® and Ranger®. More information can be found at

Company Contact:
Tom Robertson
Chief Financial Officer
(740) 753-9100

Investor Relations:
Brendon Frey
ICR, Inc.
(203) 682-8200

Source: Rocky Brands, Inc.