Rocky Brands, Inc. Announces Third Quarter Fiscal 2008 Results

Company Reports Third Quarter Diluted Earnings Per Share of $0.43 Wholesale Gross Margin Increased 410 Basis Points SG&A Expenses Decreased Approximately $3.1 million Company's Funded Debt Decreased 12.4% Year-over-Year

NELSONVILLE, Ohio--(BUSINESS WIRE)--

Rocky Brands, Inc. (NASDAQ: RCKY) today announced financial results for its third quarter ended September 30, 2008.

For the third quarter of 2008, net sales were $72.5 million versus net sales of $82.3 million in the third quarter of 2007. The Company reported net income of $2.4 million, or $0.43 per diluted share versus net income of $1.1 million or $0.21 per diluted share a year ago.

Mike Brooks, Chairman and Chief Executive Officer, commented, "We are pleased with our third quarter results, particularly the significant increase in our bottom line. While the current macroeconomic conditions have created a challenging sales environment, we have continued to focus on areas of our business that we can control such as cost containment and manufacturing efficiencies. Our ability to successfully execute our strategy is reflected in the 410 basis point increase in wholesale gross margins and the $3.1 million or 12.5% reduction in our operating expenses compared with a year ago. We move ahead optimistic about our opportunity to drive improved profitability on a year-over-year basis during the fourth quarter."

Third Quarter Results

Net sales for the third quarter were $72.5 million compared to $82.3 million a year ago. Wholesale sales for the third quarter were $55.6 million compared to $64.1 million for the same period in 2007. The decline in wholesale sales is primarily attributable to supply chain disruptions combined with the difficult economic conditions. Retail sales for the third quarter were $15.3 million compared to $18.2 million for the same period in 2007. Retail sales were negatively impacted by customer decisions to close plants, reduce headcount, and defer safety shoe purchases as the result of the challenging economy. Military segment sales for the third quarter were $1.6 million, versus no comparable sales in the same period in 2007.

Gross margin in the third quarter was $27.1 million, or 37.4% of sales, compared to $29.3 million or 35.6% of sales, for the same period last year. Wholesale gross margin for the third quarter was $19.7 million, or 35.4% of net sales, compared to $20.0 million, or 31.3% of net sales, in the same period last year. The 410 basis point increase reflects an increase in sales price per unit, as well as a decrease in manufacturing costs resulting from increased operating efficiencies. Retail gross margin for the third quarter was $7.3 million, or 47.5% of net sales, compared to $9.2 million, or 50.8% of net sales, for the same period in 2007. Military gross margin for the third quarter was $0.1 million, or 8.2% of net sales.

Selling, general and administrative (SG&A) expenses decreased 12.5% or $3.1 million to $22.0 million, or 30.3% of sales, for the third quarter of 2008 compared to $25.1 million, or 30.5% of sales, a year ago. The decrease in SG&A expenses is primarily the result of reductions in compensation, distribution and advertising expenses.

Income from operations increased 200 basis points to $5.1 million or 7.1% of net sales compared to $4.2 million, or 5.1% of net sales, in the prior year.

Income tax expense for the third quarter included a $0.6 million benefit compared to a $0.3 million benefit in the same period last year.

Funded Debt and Interest Expense

The Company's funded debt decreased $15.2 million, or 12.4% to $107.6 million at September 30, 2008 versus $122.8 million at September 30, 2007. Interest expense decreased to $2.3 million for the third quarter of 2008 versus $2.9 million for the same period last year. The decrease in interest expense was due to reduced borrowings under the Company's line of credit as well as lower interest rates compared to the same period last year.

Inventory

Inventory decreased $1.8 million to $83.3 million at September 30, 2008 compared with $85.1 million on the same date a year ago.

Mr. Brooks concluded, "We have worked extremely hard over the past year to improve the overall efficiency of our Company and we are pleased with our recent accomplishments. Given the uncertainty in the marketplace we will continue to operate in a conservative manner and will look to capitalize on cost containment opportunities until our growth prospects improve. Importantly, we have reduced our debt levels, which has improved our balance sheet."

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear(R), Georgia Boot(R), Durango(R), Lehigh(R), and the licensed brands Dickies(R), Zumfoot(R) and Michelin(R).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding improved profitability (paragraph 3) and our continued conservative manner of operating (paragraph 10). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2007 (filed March 6, 2008), the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2008 (filed May 1, 2008), and the Company's quarterly report on Form 10-Q for the quarter ended June 30, 2008 (filed August 6, 2008). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

                 Rocky Brands, Inc. and Subsidiaries
                Condensed Consolidated Balance Sheets

                                 September   December 31,  September
                                  30, 2008       2007       30, 2007
                                 Unaudited                 Unaudited
                                ------------ ------------ ------------
ASSETS:

CURRENT ASSETS:
   Cash and cash equivalents      $4,332,477   $6,537,884   $2,707,273
   Trade receivables - net        72,654,591   65,931,092   81,279,819
   Other receivables               1,289,396      674,707    1,064,827
   Inventories                    83,320,590   75,403,664   85,081,978
   Deferred income taxes           1,978,946    1,952,536    3,902,775
   Income tax receivable                   -      719,945    2,743,633
   Prepaid expenses                2,780,959    2,226,920    1,494,045
                                ------------ ------------ ------------
      Total current assets       166,356,959  153,446,748  178,274,350
FIXED ASSETS - net                24,254,455   24,484,050   25,233,363
DEFERRED PENSION ASSET                     -            -       53,866
IDENTIFIED INTANGIBLES &
 GOODWILL                         36,044,132   36,509,690   61,548,322
OTHER ASSETS                       1,740,079    2,284,039    2,618,442
                                ------------ ------------ ------------
TOTAL ASSETS                    $228,395,625 $216,724,527 $267,728,343
                                ============ ============ ============

LIABILITIES AND SHAREHOLDERS'
 EQUITY:

CURRENT LIABILITIES:
   Accounts payable              $14,492,182  $11,908,902  $15,514,243
   Current maturities - long
    term debt                        464,846      324,648      318,024
   Accrued expenses:
   Income taxes payable               96,666            -            -
   Taxes - other                     612,445      516,038      571,718
   Other                           6,980,260    5,421,083    6,150,386
                                ------------ ------------ ------------
      Total current
       liabilities                22,646,399   18,170,671   22,554,371

LONG TERM DEBT - less current
 maturities                      107,115,967  103,220,384  122,438,442
DEFERRED INCOME TAXES             12,569,600   13,247,953   17,009,025
DEFERRED LIABILITIES               1,170,026      360,928      335,534
                                ------------ ------------ ------------

TOTAL LIABILITIES                143,501,992  134,999,936  162,337,372

SHAREHOLDERS' EQUITY:
Common stock, no par value;
   25,000,000 shares
    authorized; issued and
    outstanding September 30,
    2008 - 5,508,278; December
    31, 2007 - 5,488,293;
    September 30, 2007 -
    5,488,293                     54,193,211   53,997,960   53,897,100

Accumulated other
 comprehensive loss              (1,462,344)  (1,051,232)    (916,463)
Retained earnings                 32,162,766   28,777,863   52,410,334
                                ------------ ------------ ------------

      Total shareholders'
       equity                     84,893,633   81,724,591  105,390,971
                                ------------ ------------ ------------

TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY           $228,395,625 $216,724,527 $267,728,343
                                ============ ============ ============
                 Rocky Brands, Inc. and Subsidiaries
           Condensed Consolidated Statements of Operations
                             (Unaudited)


                                                Three Months Ended
                                                   September 30,
                                             -------------------------
                                                 2008         2007
                                             ------------ ------------
NET SALES                                    $72,500,603  $82,308,547

COST OF GOODS SOLD                            45,414,533   53,030,023
                                             ------------ ------------

GROSS MARGIN                                  27,086,070   29,278,524

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                     21,961,032   25,108,505
                                             ------------ ------------

INCOME FROM OPERATIONS                         5,125,038    4,170,019

OTHER INCOME AND (EXPENSES):
    Interest expense                          (2,285,051)  (2,943,139)
    Other - net                                   34,254      131,365
                                             ------------ ------------
Total other - net                             (2,250,797)  (2,811,774)

INCOME/(LOSS) BEFORE INCOME TAXES              2,874,241    1,358,245

INCOME TAX EXPENSE/(BENEFIT)                     500,000      209,000
                                             ------------ ------------

NET INCOME/(LOSS)                            $ 2,374,241  $ 1,149,245
                                             ============ ============

NET INCOME/(LOSS) PER SHARE
    Basic                                    $      0.43  $      0.21
    Diluted                                  $      0.43  $      0.21

WEIGHTED AVERAGE NUMBER OF
  COMMON SHARES OUTSTANDING
    Basic                                      5,508,278    5,484,923
                                             ============ ============
    Diluted                                    5,512,514    5,594,707
                                             ============ ============


                                                Nine Months Ended
                                                  September 30,
                                           ---------------------------
                                               2008          2007
                                           ------------- -------------
NET SALES                                  $193,492,740  $202,763,235

COST OF GOODS SOLD                          116,060,912   123,477,571
                                           ------------- -------------

GROSS MARGIN                                 77,431,828    79,285,664

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                    65,897,978    70,222,025
                                           ------------- -------------

INCOME FROM OPERATIONS                       11,533,850     9,063,639

OTHER INCOME AND (EXPENSES):
    Interest expense                         (7,101,237)   (8,786,060)
    Other - net                                  31,385        95,364
                                           ------------- -------------
Total other - net                            (7,069,852)   (8,690,696)

INCOME/(LOSS) BEFORE INCOME TAXES             4,463,998       372,943

INCOME TAX EXPENSE/(BENEFIT)                  1,056,000      (155,000)
                                           ------------- -------------

NET INCOME/(LOSS)                          $  3,407,998  $    527,943
                                           ============= =============

NET INCOME/(LOSS) PER SHARE
    Basic                                  $       0.62  $       0.10
    Diluted                                $       0.62  $       0.09

WEIGHTED AVERAGE NUMBER OF
  COMMON SHARES OUTSTANDING
    Basic                                     5,508,132     5,472,233
                                           ============= =============
    Diluted                                   5,518,018     5,590,879
                                           ============= =============

Source: Rocky Brands, Inc.